Maximizing Seasonal Sales: Leveraging 3PL Value-Added Services
Discover how leveraging 3PL value-added services can maximize your business's seasonal sales, from kit assembly to special packaging, and enhance your seasonal promotions effectively.
Understanding 3PL Value-Added Services and Their Impact on Seasonal Sales
When it comes to maximizing your seasonal sales, understanding the role of 3PL value-added services is crucial. These services, such as kit assembly, product rework, and refurbishment, can provide your business with the necessary support to take advantage of seasonal promotional opportunities. Whether you use a 3PL for your retail fulfillment, D2C fulfillment, or both, there are value-added services that can enhance any of your omnichannel wants and needs.
There are a wide variety of common summer events and promotions to choose from, including:
- Christmas in July
- Amazon Prime Day
- Labor Day
- Back to School (August-September)
Or you could create your own based on the unique needs of your customers.
As stated by Statista, "According to brands selling on Amazon, the leading shopping event that drove the highest increase in sales was Black Friday, with one-third of survey respondents choosing this event as the most influential. Following Black Friday was Prime Day, with 17 percent of brands saying their sales increased during this event."
Let's explore some of the many value-added services your 3PL should be providing to help you maximize your brand's success during the summer months and beyond.
Strategic Use of Packaging and Display Options to Attract Customers
One of the key ways to attract customers during the various seasons is through the use of packaging and display options. Ask your 3PL if they can help you create special or branded packaging that encourages your customers to become more familiar with your brand. This enhances the overall appeal of your products and makes them more enticing to potential customers.
In addition to packaging, utilizing PDQ and POP displays can provide a quick and easy opportunity to reach customers at the right time and place: when they're ready to make a purchase. These displays can be strategically placed in physical stores to catch the attention of shoppers and increase the likelihood of a sale. Moreover, special displays allow you to showcase your products in a unique, branded way that aligns with your business goals.
Enhancing Product Appeal with Kit Assembly and Custom Bundles
To enhance the appeal of your products during different seasons, ask your 3PL if they provide kit assembly and custom bundle services. This is especially beneficial for brands that offer unusual, niche, or customizable products, as well as seasonal and subscription-based boxes or bundles.
By utilizing kit assembly, you can create curated sets of products that are specifically designed to cater to the needs and preferences of your target audience. This makes your offerings more attractive. Additionally, custom bundles allow you to combine complementary products into a single package, offering convenience and value to your customers.
Motivational has experience developing and delivering a variety of promotional bundles for our customers. A few examples include:
- QVC bundles: These often come with strict stocking rules, but they can broaden your business’s range of selling opportunities and help your products get in front of a larger audience.
- Mystery boxes: These use the element of surprise to draw in customers interested in trying out a new brand or trying a new product from a brand they know and trust.
- Promotion kits and bundles: These help your business take advantage of the summer season to highlight limited-time offerings.
Effective use of any of these options requires good planning and organization. The more lead time you have for designing and executing these types of fulfillment enhancements, the better. The pick, pack, and ship process has many steps, and planning ahead allows time to handle each of them with care.
At Motivational, we pride ourselves on providing exceptional customized solutions, and we are able to accommodate short lead times in many scenarios. Reach out to our team today to see how we can help make your future seasonal promotions super successful.