Overview
Cricut is a leading creative technology brand that empowers millions of makers around the world with smart cutting machines, tools, and materials for DIY projects. Cricit needed a fulfillment partner who could handle high-volume complexity with precision.
Luckily, they had Motivational on their side.
Challenge
- Cricut aims to enhance the customer experience and boost sales by offering themed product bundles such as Starter Kits, Gift Packs, and Mystery Bundles.
- These bundles require precise kitting, accurate picking, and tailored packaging—all at scale.
- Without the right 3PL partner, executing these projects monthly could strain internal resources and jeopardize delivery timelines.
Solution
- Cricut took advantage of Motivational’s on-site kitting and bundling services.
- Motivational quickly reorganized the warehouse floor to optimize picking routes.
- Motivational’s flexible tech enabled quick updates to ensure picking accuracy.
RESULTS
- Saved time and resources by eliminating the need for in-house kitting or coordination with a separate vendor.
- Maximized sales potential by creating high-appeal bundles that surprise and delight customers across channels.
- Minimized waste by using mystery bundles to move slower-selling SKUs alongside popular items.
Customer Quote
"With so many unique bundle types and monthly volume in the tens of thousands, we needed a partner who could execute with speed and precision. Motivational not only delivered on both—they made it easy to scale without sacrificing accuracy or presentation."
- Jay Snelgrove | Global Logistics Senior Manager | Cricut
