Skip to content

Case Study: Firmware Updates

Smart Appliances that Reach Consumers Up-to-Date and Ready-to-Use 
Overview

When a shipment of premium vacuum cleaners arrived to the US with outdated software, a leading housewares brand faced a critical challenge: risk customer frustration or delay getting products to shelves.

Instead, they turned to Motivational.

case-study
Challenge
  • Some businesses might choose to ship units back to the manufacturer to update. This is costly and time-consuming.
  • Some businesses might ship them to another third party for updates before routing them to their 3PL. This requires additional transportation costs.
  • Some brands might ship these products to consumers as-is and force their customers to figure out the update themselves. This is an unsatisfactory consumer experience.
Solution
  • This brand was able to take advantage of Motivational’s on-site value-added services of reflashing, quality control, and reboxing.
  • This saved them time and costs and ensured a quality experience for their consumers.
RESULTS
  • A seamless out-of-box experience for consumers.
  • Avoided negative reviews or returns due to outdated tech or update frustration.
  • Reduced potential returns and customer service issues.
  • Protected their stellar brand reputation with customers.
Motivational M small logo, motivational fulfillment and logistics services
Customer Quote
pwr-img_bento_icon_quote-red
"Rather than shipping out products that required a patch from customers, Motivational stepped in, updated the software, tested every unit, and got them consumer-ready. That saved us time, but more importantly, preserved our customers’ experience."
- Operations Manager   |   Leading Housewares Brand
GettyImages-664595066
"Rather than shipping out products that required a patch from customers, Motivational stepped in, updated the software, tested every unit, and got them consumer-ready. That saved us time, but more importantly, preserved our customers’ experience."
Operations ManagerLeading Housewares Brand
Lets-talk-background-image

Ready for better logistics?

Get started with a free consultation from a fulfillment expert.