Case Study: Firmware Updates
Smart Appliances that Reach Consumers Up-to-Date and Ready-to-Use
Overview
When a shipment of premium vacuum cleaners arrived to the US with outdated software, a leading housewares brand faced a critical challenge: risk customer frustration or delay getting products to shelves.
Instead, they turned to Motivational.

Challenge
- Some businesses might choose to ship units back to the manufacturer to update. This is costly and time-consuming.
- Some businesses might ship them to another third party for updates before routing them to their 3PL. This requires additional transportation costs.
- Some brands might ship these products to consumers as-is and force their customers to figure out the update themselves. This is an unsatisfactory consumer experience.
Solution
- This brand was able to take advantage of Motivational’s on-site value-added services of reflashing, quality control, and reboxing.
- This saved them time and costs and ensured a quality experience for their consumers.
RESULTS
- A seamless out-of-box experience for consumers.
- Avoided negative reviews or returns due to outdated tech or update frustration.
- Reduced potential returns and customer service issues.
- Protected their stellar brand reputation with customers.

Customer Quote
"Rather than shipping out products that required a patch from customers, Motivational stepped in, updated the software, tested every unit, and got them consumer-ready. That saved us time, but more importantly, preserved our customers’ experience."
- Operations Manager | Leading Housewares Brand

"Rather than shipping out products that required a patch from customers, Motivational stepped in, updated the software, tested every unit, and got them consumer-ready. That saved us time, but more importantly, preserved our customers’ experience."
Operations ManagerLeading Housewares Brand
