Overview
Retail displays are a powerful way to boost visibility and drive seasonal sales—but only if they arrive on time, in perfect condition, and ready to go. Cricut needed a partner who could coordinate displays and fulfillment without adding complexity.
Thankfully, they had Motivational on their side.
Challenge
- Cricut aims to boost visibility and sales during the holiday seasons by securing premium retail placement.
- This requires creating and delivering custom displays with precision and consistency.
- Outsourcing these projects to another vendor would add unnecessary complexity to their retail fulfillment process.
Solution
- Motivational took on full ownership of the retail display project.
- From assembling the branded end caps and POP displays to integrating the process seamlessly into Cricut’s retail fulfillment workflows.
RESULTS
- Earned premium retail placement with well-executed displays, including end caps at Walmart.
- Streamlined operations by eliminating the need for a separate display vendor or internal handling.
- Maximized sales potential by increasing visibility and enabling high-impact merchandising with minimal lift.
Customer Quote
"Creating custom displays is essential for securing premium placement in retail stores, especially during peak season. Motivational’s ability to coordinate and ship high-quality displays has streamlined the entire process. Their execution is consistently reliable and efficient."
- Jay Snelgrove | Global Logistics Senior Manager | Cricut
