Overview
When a leading housewares brand set its sights on the Memphis market to reduce time in transit and transportation spend, Motivational stood up a new, strategically located facility in record time.
From site selection through staffing, IT, security, and AMR enablement, the new node was launched in a matter of months.
This expanded the brand's 2-day ground coverage, unlocking parcel savings, and positioning the brand to scale omnichannel with confidence.
Challenge
- A leading housewares brand needed to expand its distribution footprint to reduce its time in transit and reach more customers within a 2-day shipping window via ground service, while at the same time reducing its overall transportation spend.
- They set their sights on the Memphis area, but needed a trusted partner to identify, launch, and operationalize a new fulfillment center quickly.
- Speed was critical in this project, both in standing up the new facility and ensuring it could scale efficiently.
Solution
- Motivational Fulfillment & Logistics Services worked closely with this customer to define exactly what they needed in a new distribution center.
- From there, Motivational sourced a strategically located facility, built out the infrastructure, and staffed a dedicated team in record time.
RESULTS
In just a few months, Motivational fully stood up the new node, including:
- Site selection and lease execution
- Racking and equipment installation
- Full IT infrastructure including fiber and wireless access points
- Security systems and badge access
- Hiring and onboarding a local warehouse team
- Seamless integration into the customer’s fulfillment network
- Implementation of autonomous mobile robotics (AMRs) from Locus Robotics
Warehouse Automation
- To enhance throughput and accuracy, Motivational also implemented autonomous mobile robots (AMRs) from Locus Robotics.
- Thanks to Motivational's flexible WMS and skilled in-house tech team, this integration was completed quickly and seamlessly .
- Having these AMRs in action increases pick & pack efficiency, helps maintain higher order accuracy, and reduces manual labor for the warehouse staff.
Impact
- The new Southaven facility expanded the client’s 2-day ground coverage significantly, creating significant parcel savings,.
- This also boosted the brand's customer satisfaction levels.
- The brand has confidence that their logistics partner is able to support their growth.
Leadership Quote
"I’m incredibly proud of how our team came together to deliver this project. From facility sourcing to final integration, everyone moved with urgency and purpose. The end result is a tech-forward fulfillment center that’s already driving results for our customer."
- Tony Altman | CEO | Motivational Fulfillment
