
What happens when you need to make updates to a product after it’s reached the US ports, but before it reaches your customer?
Some brands might choose to send this product to a separate service provider to update the firmware or replace parts, but that approach means additional time and costs lost to transit.
For software updates, some brands choose to go ahead and let the product ship to the consumer, placing the burden on the consumer to figure out how to do the update themselves.
It’s clear that making these changes in a timely manner can go a long way toward preventing customer dissatisfaction and avoiding additional concerns.
Dealing with these changes at a warehouse level can also help make your overall logistics process easier and more streamlined.
In this case study, we’ll walk you through a real-world example of how we help our customers with these value-added services (VAS).
Problem: Outdated Software
- A leading housewares brand had vacuum cleaners arrive at the Los Angeles port from China with outdated software, released after manufacturing.
- Selling these units as-is would have resulted in a poor customer experience, requiring end users to manually update software post-purchase.

Solution: Reflashing
- Motivational provided software reflashing as a value-added service.
- Each vacuum was unboxed, updated with the latest software, tested for functionality, and reboxed, ready for sale without burdening the end customer.
Results: Seamless Experience
- This service ensured a seamless out-of-box experience for consumers.
- The company was able to avoid negative reviews or returns due to outdated tech.
- There was no need to deal with the added logistics of returns or customer service issues.
- Brand perception and customer satisfaction were enhanced.
Industries We Serve
We serve a broad spectrum of consumer product companies, including these and others:

Get More from Your 3PL Provider

Many 3PLs offer the bare minimum: just pick, pack, and ship functions. But what about when you need something extra to set your business apart?
That’s where value-added services come in.
These might include:
Benefits of VAS in Order Fulfillment
All of these value-added services in fulfillment and logistics are designed to help you:
- Maximize sales
- Minimize waste
- Cut costs
- Save time
- Enhance the consumer experience
Motivational has reworked over 15 million units and counting.
Whether you’re selling via D2C, retail, or both, value-added services are a strategic way to achieve operational excellence.
By partnering with a 3PL that offers these capabilities in-house, you gain a true one-stop solution—reducing handoffs, accelerating speed to market, and creating a more consistent, high-quality experience for your customers.
Motivational has reworked over 15 million units and counting. With over 45 years in fulfillment and logistics, there isn’t much we haven’t seen—and we’re dedicated to customizing our approach to each and every special project.
